Flower Gypsies, a Los Angeles luxury event florist, has completed a high-profile floral commission for Unilever's FIFA World Cup 2026 activation at The West Hollywood EDITION hotel. The team designed and produced bespoke floral arrangements throughout the event space, alongside a standout piece: a custom two-foot soccer ball crafted entirely from fresh flowers.
The commission arrives at a landmark moment for Los Angeles, one of the host cities for the FIFA World Cup 2026. As an official sponsor of the tournament, Unilever is activating more than 35 of its personal care brands, including Dove and Degree, across North America. For its West Hollywood event, held on June 23, 2026, the brand turned to Flower Gypsies to deliver floral design that could match the energy of the world's biggest sporting event.
"When a global brand brings the World Cup to Los Angeles, the design has to rise to the occasion," says Gabby LaRussa, owner and lead designer of Flower Gypsies. "Our team loved the challenge of translating the spirit of the tournament into flowers. The two-foot soccer ball became the piece everyone gathered around, and that is exactly what great event florals should do."
For the Unilever activation, the Flower Gypsies team produced a custom two-foot soccer ball sculpted from fresh flowers, designed as the visual centerpiece of the event; bespoke floral arrangements styled to complement the venue and the campaign; and full on-site installation at The West Hollywood EDITION, one of the city's luxury hotels. Sculptural floral pieces of this kind sit at the heart of the studio's custom installations work, where flowers are engineered into three-dimensional forms that become the photographed moment of an event.
Founded in 2013, Flower Gypsies has spent more than twelve years creating exquisite florals for corporate events, brand activations, and product launches across Los Angeles, Orange County, and beyond. The studio's client roster spans global consumer brands, luxury hotels, film and television productions, and celebrity events, with recent commissions including installations for national retail campaigns and flagship hotel properties.
Brands and event producers planning activations in California can explore the studio's floral arrangements and custom installation services at flowergypsies.com, or contact the team directly to discuss an upcoming event. With the FIFA World Cup 2026 continuing across North America, the studio anticipates strong demand for tournament-themed and brand-led floral commissions throughout the summer.
