Justin Kenna, CEO of GameSquare Holdings Inc (NASDAQ: GAME), recently appeared on Benzinga’s All-Access. GameSquare is a next-generation media company striving to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and millennial audiences. The company utilizes its media, entertainment, and technology capabilities to drive compelling outcomes for creators and maximize its brand partners’ return on investment.
The company’s purpose-built platform provides award-winning marketing and creative services, data and analytics solutions, and amplifies awareness through FaZe Clan, a professional esports and entertainment organization. This integration positions GameSquare as a significant player in the evolving landscape of digital media and brand engagement.
Kenna’s appearance on Benzinga's platform highlights the importance of innovative approaches to engaging younger demographics, who are increasingly elusive through traditional advertising channels. By leveraging advanced analytics and creative services, GameSquare aims to deliver highly targeted and effective marketing strategies, ensuring that brands can connect more meaningfully with the gaming community.
The implications of this development are substantial for the gaming and advertising industries. As gaming continues to grow in popularity, the ability to effectively reach and engage this audience becomes increasingly valuable. GameSquare’s approach could set new standards for how media companies and brands interact with digital-native consumers, potentially leading to higher engagement rates and better marketing outcomes.
Watch the full interview here.
