GBK Brand Bar hosted its annual Pre-ESPY Luxury Lounge & FIFA World Cup Semifinal Viewing Party on July 14 at the 6 Columbus Hotel Penthouse in New York City. The invitation-only event, held during ESPY Week, welcomed a roster of sports stars including ESPY nominees, past winners, Olympic and Paralympic medalists, professional athletes, broadcasters, influencers, and celebrity guests for an afternoon of premium gifting, networking, and entertainment before one of the biggest nights in sports.
Featured brand partners included InBody, showcasing medical-grade body composition technology; Nuropod by Parasym, introducing a wearable neuromodulation device; Your Book Is Your Hook, offering celebrities the chance to turn their stories into bestselling books; Dulsa Botanical Complex, a sugar-free wellness formula; and Wontech USA, gifting premium K-beauty products.
The guest list included 2026 ESPY nominees Jake Adicoff, Mikaela Shiffrin, Megan Keller, Susannah Scaroni, Laila Edwards, Reece Atwood, Kyndal Stowers, and Teagan Kavan, along with Olympic and Paralympic medalists Alex Shibutani, Melissa Ruiz, Maia Shibutani, Ali Truwit, Anna Johannes, Ryan Neiswender, Michael Prout Jr., McKenzie Coan, and Femita Ayanbeku. Additional attendees included NFL star Cam Heyward, NBA player Miles McBride, rapper Fabolous, and reality TV personalities Sutton Stracke, Georgina McCann, and Shai Fruchter.
Guests enjoyed gifts and experiences from partners such as Action Takers Publishing, Antigua Apparel, Tru Niagen Hydration, Legendary Foods, and LALO Tequila, while watching the FIFA World Cup Semifinal. In line with GBK's philanthropic commitment, the Swim Up Hill Foundation & Soweto Swim School raised awareness for expanding swimming education in South African townships. GBK Brand Bar, founded by Gavin Keilly, has raised millions for charities through its celebrity lounges over the past two decades.
