Local service businesses such as plumbers, HVAC companies, and roofers face a persistent challenge: advertising requires continuous spending to generate leads, and when the spending stops, the leads often stop with it. A new platform called Get Referrers launched to offer an alternative by helping contractors build systematic referral networks with local professionals who can become ongoing sources of business.
The company was created to help local service businesses develop relationships with realtors, property managers, HOAs, apartment communities, insurance professionals, home inspectors, home warranty companies, and commercial property managers. These professionals often have repeated needs for reliable contractors and can recommend them to multiple clients. "Local service businesses have traditionally had two choices: spend money continuously to generate leads or hope referrals come their way," said Scott Gould, Founder of Get Referrers. "We created Get Referrers to give contractors a more systematic way to build relationships with the people in their communities who are already in a position to recommend local service providers."
Get Referrers identifies potential referral sources within a contractor's service area and builds a customized outreach campaign. The process includes identifying relevant referral sources, building dedicated outreach infrastructure, creating personalized email and contact-form sequences, allowing contractors to review and approve messaging, managing scheduled outreach and responses, using AI to classify replies and identify potential referral opportunities, and bringing responses into a unified inbox. Rather than selling shared consumer leads, the platform focuses on connecting businesses with people and organizations that may have an ongoing reason to recommend local service providers.
The distinction between advertising and referral relationships is central to the model. A paid advertisement generates attention or a lead while the campaign is running, and maintaining that source of customer acquisition generally requires continued spending. A referral relationship has the potential to produce opportunities beyond a single transaction. A realtor may work with dozens of buyers and sellers, a property manager may oversee multiple properties, and an HOA or apartment community may require local service providers throughout the year. For contractors, becoming a trusted resource for those professionals can create a source of future business that does not have to be purchased one lead at a time.
Get Referrers serves a broad range of home and commercial service categories, including plumbing, HVAC, roofing, electrical, landscaping, painting, pest control, flooring, moving, restoration, pool and spa services, general contracting, and other trades. Contractors select their trade, service areas, preferred types of work, and referral audiences. The platform then handles infrastructure, sourcing, and outreach while allowing the business to approve messaging and manage conversations. The result is a customer acquisition strategy built around a simple idea: advertising typically requires continued spending, while a valuable referral relationship has the potential to create opportunities beyond the initial introduction.
