Goodway Group, a leading independent digital marketing agency, has appointed Rick Watrall to the newly created role of Chief Data and Analytics Officer. Watrall will be responsible for evolving the agency's technical, data, and analytics priorities while driving enhanced value for clients through Goodway's proprietary tech stack, GOES (Goodway's Outcome Engineering System).
This strategic hire underscores Goodway Group's commitment to growth and innovation, aligning with advancements in its award-winning GOES technology. GOES integrates strategy, analytics, and precise execution to drive measurable growth, embodying Goodway Group's Outcome Engineering™ philosophy.
Reporting directly to CEO Jay Friedman, Watrall's leadership is expected to significantly boost Goodway Group’s ability to meet and exceed client expectations. His role will also involve guiding crucial decisions around investments in artificial intelligence to deliver faster, cheaper, and more effective marketing solutions.
Watrall joins Goodway Group from Horizon Media, where his strategic leadership and expertise over nine years played a pivotal role in shaping the agency. He led a team of analysts, data scientists, and statisticians, driving successful outcomes for major clients such as Capital One, Hershey, Revlon, Kohl’s, Mayo Clinic, Paramount, and the NFL. Prior to Horizon Media, he was a senior partner at Hudson River Group, specializing in marketing analysis and ROI optimization.
"We are thrilled to welcome Rick to the Goodway Group team," said Jay Friedman, CEO of Goodway Group. "His leadership, expertise, and passion will be instrumental in driving our data and analytics capabilities to new heights, ensuring we continue to deliver exceptional value to our clients."
Goodway Group is recognized for its innovative marketing technology and impactful work, earning numerous accolades including Ad Age Best Places to Work and AdExchanger’s Best Use of Technology by an Agency award. The company leverages its collective media buying power and industry-renowned partnerships to ensure clients' media investments are effectively managed.
