Graze Craze®, a franchise known for its artfully designed charcuterie boards, has announced a significant 49% increase in same-store sales for the first half of 2024 compared to the same period in 2023. This performance marks the brand's 12th consecutive quarter of positive growth, reflecting strong market demand and effective strategic initiatives.
The company opened 20 new locations between January and June 2024, including its first stores in Alabama, Alaska, Indiana, and Canada, nearly doubling its footprint since June 2023. With 45 additional locations under construction, Graze Craze shows no signs of slowing down.
"It's a very exciting time at Graze Craze right now as we continue to break records and experience rapid growth in all areas of our business," stated Cory Hibbard, President of Graze Craze. The brand's success is attributed to the dedication of franchise owners and a commitment to innovation, as evidenced by initiatives like the official launch of its Advertising Fund Board and a menu innovation committee.
Graze Craze's achievements were celebrated at the United Franchise Group™ (UFG) 2024 World Expo, where franchise owners participated in workshops, roundtable discussions, and networking opportunities. The event culminated in an awards gala recognizing outstanding franchise owners, with categories such as President's Award and Most Valuable Player.
Looking forward, Graze Craze plans to sustain its growth momentum with 25 new locations coming soon and a focus on technological and menu innovations aimed at streamlining operations and enhancing profitability for franchise owners.
Ray Titus, CEO of UFG, emphasized the role of franchise owners in driving the brand's success and highlighted the company's commitment to fostering a culture of innovation and franchise development. As Graze Craze continues to expand domestically and internationally, its robust performance underscores the growing popularity of the grazing style food category and positions it as a leader in the charcuterie segment.
