Graze Craze, a specialty charcuterie franchise, demonstrated remarkable business performance in 2024, achieving a 33% increase in same-store sales and an 80% systemwide sales growth. The company expanded its footprint by opening 32 new locations across four additional states and entering the Canadian market, representing a 20% unit growth from the previous year.
The franchise signed 49 new franchise agreements and currently has 51 locations in development, positioning itself for continued expansion. Company leadership projects opening over 50 locations in 2025, with plans to reach 100 total locations in the current quarter. Key target markets include New York, Maryland, and Kentucky.
Company President Cory Hibbard attributed the success to the brand's commitment to transforming charcuterie from a special-occasion luxury to an accessible dining option. The company's seasonal offerings, including Springtime Spread, Game Day, and Holiday Boards, generated over half a million dollars in sales during 2024.
The franchise's rapid growth reflects broader trends in the food service industry, where consumers increasingly seek innovative, high-quality, and visually appealing dining experiences. By offering hand-crafted charcuterie boards that cater to diverse dietary preferences, Graze Craze has positioned itself as a leader in the specialty food space.
