Green Monke, an award-winning hemp-D9 beverage brand, has reported significant success with its Happy Sodas at the Pabst Theatre Group's venues in Milwaukee, Wisconsin. Within six months of launch, Green Monke's products have dominated non-alcoholic beverage sales, accounting for 69% at larger venues and 52-62% at mid-sized and smaller venues. This shift reflects a broader trend towards non-alcoholic options, with such beverages now making up 10-13% of total sales at these venues.
The partnership with Pabst Theatre Group, which includes five iconic venues hosting over 700 live events annually, has allowed Green Monke to reach a diverse audience. The brand's success is attributed to its ability to meet consumer demand for high-quality, hemp-derived alcohol alternatives that enhance the live entertainment experience without the hangover. Additionally, the introduction of 'Green Monke HIGHBalls', a series of mixed functional non-alcoholic cocktails, has further captivated patrons and bartenders alike.
Looking ahead, Green Monke is expanding its reach, exploring opportunities to introduce its Happy Sodas to larger stadiums nationwide and collaborating with the Oak View Group's Theater Alliance to bring its products to more venues. This expansion is supported by hyper-local marketing initiatives aimed at increasing awareness and sales. The brand's success at Pabst Theatre Group venues underscores a growing preference for non-alcoholic, hemp-infused beverages in social and entertainment settings.
