Healthcare Marketing Summit Addresses Industry Challenges with Performance-Focused Strategies

Cardinal Digital Marketing has announced the return of Scaling Up: The Healthcare Performance Marketing Summit, now in its third year as the nation's only event entirely dedicated to healthcare performance marketing. The virtual summit, scheduled for October 28-29, 2025, will gather more than 35 senior marketing leaders from major healthcare provider groups including Heartland Dental, AEG Vision, Action Behavior Centers, and Confluent Health to address the mounting pressures facing healthcare marketers.

The timing of this year's summit is particularly significant as healthcare marketers confront what Cardinal Digital Marketing CEO Alex Membrillo describes as "more hurdles than ever before." With rising tariffs, inflation concerns, and regulatory uncertainty creating a turbulent environment, marketing professionals are being forced to deliver growth while managing tighter budgets and increasing complexity. Membrillo emphasized that "Scaling Up is where the industry's top leaders come together to share how they're navigating this moment—and finding ways to grow smarter."

This year's event introduces the inaugural Flockie Awards, recognizing the most innovative healthcare marketing campaigns and strategies of 2025. The awards program aims to highlight organizations that are breaking new ground in how they connect patients to care, with submissions remaining open through October 15, 2025. Entry is free and open to both self-nominations and peer nominations, providing broad accessibility for marketing professionals across the healthcare sector.

The summit's growing influence is reflected in its attendance projections, with over 2,000 attendees expected and 500 already registered. Industry sponsors including Illumin, OursPrivacy, and Liine underscore the event's position as a premier gathering for healthcare marketing leadership. These partnerships demonstrate the broader industry recognition of the need for specialized performance marketing strategies in healthcare.

Attendance remains free for healthcare marketers and executives, maintaining accessibility during a period of budget constraints. For registration and additional information, healthcare professionals can visit https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/. The summit's focus on practical, performance-driven strategies for patient acquisition and sustainable growth comes at a critical juncture for healthcare organizations seeking to maintain momentum amid economic headwinds.