In a significant move to support youth athletics and education, Hibbett and Nike have announced Duncanville High School in Texas as the second recipient of their First String philanthropic initiative. The partnership, which includes a $50,000 donation to the school's boys and girls basketball programs, aims to empower the next generation of student-athletes both on and off the court.
The announcement coincides with the launch of 'The Origin,' a mini-series featuring Duncanville High School alum and current Orlando Magic point guard Anthony Black. The series, produced in collaboration with Nice Kicks and Nike, explores the journeys of emerging talents in sports and culture. Black's episode details his path from high school basketball standout to NBA top 10 draft pick, serving as an inspiration to current Duncanville students.
As part of the First String program, one student from each of the boys' and girls' teams will receive scholarship funding for four years, along with internship opportunities at Hibbett's corporate headquarters in Birmingham, Alabama. This comprehensive approach underscores the initiative's commitment to fostering not only athletic excellence but also academic and professional development.
Sarah Wangaard, Hibbett Vice President of Marketing, emphasized the significance of selecting Duncanville High School, citing Anthony Black's deep roots in the community. The donation and associated opportunities are expected to have a lasting impact on the student-athletes, extending beyond their high school careers.
Dr. T. Lamar Goree, Duncanville ISD Superintendent, expressed gratitude for the partnership, highlighting its potential to inspire students to dream big and reach their full potential. The initiative aligns with broader efforts to invest in youth development and create pathways for success in both sports and future careers.
The First String initiative, launched earlier this year, represents a growing trend of corporate social responsibility in the sports industry. By combining financial support with educational and career development opportunities, Hibbett and Nike are setting a new standard for how companies can contribute to local communities and support young athletes' holistic growth.
As the program continues to expand, its impact on high school athletics and student development will be closely watched by educators, sports organizations, and other corporations looking to make meaningful contributions to youth development. The success of initiatives like First String could potentially influence future partnerships between businesses and educational institutions, creating more opportunities for student-athletes across the country.



