Plant-based protein company Hodo is broadening its retail footprint by introducing its product line at three major grocery chains, responding to rising consumer demand for nutritious, minimally processed protein options.
The expansion comes on the heels of an 8% sales growth in the tofu category between 2021 and 2023, according to data from GFI/SPINS. Hodo Founder Minh Tsai notes that younger generations are increasingly incorporating tofu into their diets, driving retailer interest in diverse protein alternatives.
Hodo's product range includes more than 20 retail SKUs, from extra firm tofu to ready-to-eat options like Thai Curry Nuggets and Vegan All-Day Egg Scramble. The company uses organic, non-GMO soybeans to create protein-rich products that offer complete amino acid profiles and nutritional benefits.
At Meijer, Harris Teeter, and Giant Martin's, consumers can now find various Hodo products priced between $4.99 and $7.99. This expansion complements Hodo's existing presence in retailers like Whole Foods, Albertsons Safeway, and HEB, further increasing accessibility of plant-based protein options.
The move reflects broader market trends toward sustainable, health-conscious food choices, with consumers seeking convenient, flavorful alternatives to traditional protein sources. Hodo's strategic expansion positions the company to capitalize on growing interest in plant-based nutrition.
