At the 11th Huawei Connect Europe, held in Florence, Italy, Huawei reaffirmed its commitment to advancing an intelligent and green Europe. The event, announced via Media OutReach Newswire, drew thousands of attendees, including industry leaders and technology experts, to explore how digital technologies such as artificial intelligence will accelerate Europe's twin digital and green transition under the theme "Advancing Intelligent & Green Europe".
Italian Minister of Enterprises and Made in Italy Adolfo Urso, President of the Tuscany Region Eugenio Giani, and Mayor of Florence Sara Funaro delivered remarks, underscoring the event's significance for European industry and policy.
David Wang, Deputy Chairman of the Board and Rotating Chairman at Huawei, said in his opening keynote: "As Europe's digital and green transitions continue to progress, Huawei is working with over 5,000 partners to solve real customer challenges through technological innovation. The intelligent world is coming, faster than ever, and industries across Europe are preparing for a major leap in productivity, powered by AI and other advanced technologies. Huawei has been and will remain in Europe, for Europe."
Leo Chen, Huawei's Senior Vice President and President of Enterprise Sales, elaborated on the company's regional strategy: "Huawei is in Europe, for Europe. We dive into local customer needs and turn technology into action to drive Europe's twin green and digital transition." He noted that Huawei focuses on developing innovative products tailored to local industry scenarios and empowering local partners to better serve European customers.
Central to this effort is the newly launched SCALE framework for Europe, which stands for Scenario-based Solutions, Co-Innovation, Aligned Marketing, Local Service, Consistent Quality, and Efficient Collaboration. The framework is designed to help partners innovate around customer needs, integrate Huawei solutions more easily, and improve service capabilities.
Other speakers included Pierre Francois Rudant, Head of Technology at Auchan Retail; Federico Ascoli, Head of Platforms at Also; Sergio Grassi, Country Manager of Zeliatech and Chief Revenue Officer at Esprinet Group Italy; and Marcel Poser, Co-founder of Screening Eagle Technologies. They shared insights on Europe's twin transition and intelligent industry practices.
For more details, the official website of HUAWEI CONNECT 2026 * FLORENCE is available at https://www.huawei.com/eu/events/huaweiconnect-florence.
The announcement matters because it signals Huawei's deepening commitment to Europe's digital and green agenda, potentially accelerating AI adoption and sustainability initiatives across industries. With over 5,000 partners, the SCALE framework could enhance local innovation and service delivery, impacting businesses and consumers alike. As Europe pursues its twin transition, such collaborations may drive productivity gains and competitive advantage, while also raising considerations about technology sovereignty and market dynamics. The event highlights the growing role of AI in shaping Europe's economic future and the importance of cross-border partnerships in achieving climate and digital goals.
