Image Protect, Inc. has established Global Wellness Products, a new division aimed at penetrating the lucrative health and wellness sector. The company has secured an exclusive marketing and distribution agreement with Therma Bright, Inc. for several innovative consumer health products.
The initial focus will be on the InterceptCS™ cold sore prevention device, targeting the growing global cold sore treatment market. According to market research, this market is projected to expand from $1.02 billion in 2024 to $1.57 billion by 2031, presenting significant growth potential.
CEO Frank Casella highlighted the strategic importance of this new division, noting the massive opportunity presented by over 5 million chronic cold sore sufferers in the United States alone. The product lineup also includes the Benepod™, a patented light therapy device for pain relief without medication.
With over 50 years of combined experience in direct response consumer sales, Image Protect expects Global Wellness Products to quickly become its highest-grossing division. The company's management sees substantial potential in the billion-dollar health and wellness markets, positioning the new division for rapid expansion.
The strategic partnership with Therma Bright provides access to cutting-edge medical device technologies, with plans to introduce additional products throughout summer 2025 and beyond. By leveraging consumer-direct marketing expertise and retail partnerships, Global Wellness Products aims to establish a strong market presence in innovative health technologies.
