Image Protect's 2CentTexts.com Achieves 10x ROI for Carpet Cleaning Client

Image Protect, Inc. (OTC:IMTL) has announced that its subsidiary, 2CentTexts.com, has completed a successful 60-day case study with Steam Pro, a major client in the carpet cleaning industry. The study revealed a remarkable 10x return on investment (ROI) for advertising dollars, showcasing the effectiveness of text marketing in reaching and engaging customers.

The case study, conducted in Denver, CO, involved text marketing to Steam Pro's database of over 27,000 customers, featuring discounts and special offers. Steve Hursh, owner of Steam Pro, praised the campaign's success, stating that it delivered the strongest return on marketing spend they had ever experienced, with immediate results.

Frank Casella, incoming CEO of Image Protect, expressed enthusiasm about the results and the company's potential to penetrate the $6.9 billion carpet cleaning market. Casella outlined ambitious plans, suggesting that by engaging just 1-3% of their potential market over the next one to three years, the company could exceed its initial $100 million annual revenue target.

2CentTexts.com offers a managed SMS and MMS texting service that allows businesses to reach their customer base for just 2 cents per text, with no start-up fees, minimums, or contracts. This cost-effective solution appears to be gaining traction in the service industry, with potential applications across retail and professional sectors.

Image Protect plans to expand its marketing efforts through various channels, including streaming TV, direct mail, social media, and strategic partnerships within the franchise space. The company anticipates an increase in new client onboarding and is preparing to add personnel to support its growth trajectory.

This development is significant for the marketing and customer engagement sector, particularly for small to medium-sized businesses looking for cost-effective ways to maintain customer relationships and drive sales. The success of 2CentTexts.com in the carpet cleaning industry could signal a shift in how service-based businesses approach customer communication and promotional strategies.

As Image Protect, Inc. continues to innovate in the online reputation management and text marketing space, its growth could have broader implications for the digital marketing landscape, potentially disrupting traditional advertising methods with more direct, cost-efficient solutions.