InHealth Media (IHM), a full-service marketing agency specializing in the health, nutrition and wellness industries, has announced the expansion of its team with the addition of Scotty Friedman as Creative Director and Jonah Goldsmith as Social Media Director. This move enhances IHM's capabilities in creative production, visual storytelling, social media strategy, paid advertising, and digital brand development as the agency serves a growing roster of domestic and international brands seeking to build visibility and consumer demand in the U.S. marketplace.
Mitch Gould, founder and CEO of InHealth Media, emphasized the strategic importance of these hires. "InHealth Media has always been about helping brands turn distribution into sales," Gould said. "Scotty and Jonah bring us additional expertise in two areas that have become increasingly important for consumer brands: high-quality creative content and sophisticated social media marketing. Their experience allows us to offer our clients an even broader range of services under one roof."
InHealth Media works closely with Gould's sister company, Nutritional Products International (NPI), which specializes in helping international health, nutrition and wellness brands enter and expand in the United States. Gould describes the relationship simply: NPI gets products onto the shelf, while InHealth Media helps get them off the shelf. Through its Evolution of Distribution® platform, NPI provides brands with an integrated path into the U.S. marketplace, including global logistics, market entry, product readiness, regulatory alignment, market positioning, and retail and e-commerce placement. Before products are introduced to U.S. buyers, NPI evaluates formulation, labeling, pricing, and marketing claims for alignment with FDA, OTC, and retail standards. Once products reach store shelves and online marketplaces, InHealth Media complements these efforts by helping brands create the visibility, awareness, and consumer demand necessary to support sales and long-term growth.
IHM's existing capabilities include public relations, media relations, strategic marketing, press releases, corporate communications, social media, and influencer outreach. The addition of Friedman and Goldsmith strengthens the agency's ability to integrate these services with creative production, visual content, paid digital campaigns, and expanded social media strategy.
Scotty Friedman joins IHM as Creative Director with more than 12 years of experience in cinematography, commercial production, creative direction, and visual storytelling. A film school graduate, Friedman previously served as Creative Director at TLF Apparel and has directed and produced visual content across the fitness, fashion, music, and entertainment industries. His experience also includes serving as a lead music video director for recording artist BLP Kosher and producing visual content for a growing roster of artists and creatives. At IHM, he will lead creative production efforts and work with clients to develop visual identities and content designed for today's increasingly visual and social-first marketing environment.
Jonah Goldsmith joins IHM as Social Media Director, bringing six years of experience in social media marketing, paid advertising, digital strategy, and brand growth, with a particular focus on health, wellness, and fitness. Goldsmith has worked with more than 15 seven-figure brands, including BPI Sports, Squeeze Me Skinny, and Kenetik Ketones, as well as established businesses throughout South Florida. Before building his own marketing agency, Goldsmith served as Marketing Director at BPI Sports and Social Media Manager at Squeeze Me Skinny, gaining hands-on experience using content, social media, and performance-driven advertising to grow consumer brands. His background in computer science and experience in web and application development also give him a combination of technical and marketing expertise. At IHM, Goldsmith will lead social media strategy and help clients integrate organic content, paid media, and digital marketing into their broader brand-building efforts.
Gould said the expansion reflects how dramatically the requirements for successfully launching and growing consumer brands have changed. "Getting a product into the United States and securing distribution is only the first half of the equation," Gould said. "Brands also need compelling creative, consistent news, social media, digital advertising, and an integrated strategy that keeps them visible to consumers. By expanding the InHealth Media team, we're continuing to build the marketing infrastructure our clients need after their products reach the marketplace."
The combined resources of Nutritional Products International and InHealth Media provide brands with complementary services spanning international logistics, U.S. market entry, FDA and regulatory alignment, product readiness, market positioning, retail and e-commerce distribution, public relations, creative production, social media, and consumer marketing. This expansion signals the agency's commitment to offering end-to-end support in an increasingly competitive and digitally driven marketplace.
