iPR Software Acquires Founder's Minority Stake as Digital Communication Era Evolves
TL;DR
iPR Software's AI-driven PR tools give companies a competitive edge by enabling direct audience communication and delivering measurable ROI for marketing investments.
iPR Software's SaaS platform uses AI and machine learning to automate PR workflows, manage digital content, and provide real-time analytics through a proprietary CMS system.
iPR Software empowers organizations to communicate directly with their audiences, democratizing information sharing and enhancing transparency in public communications.
Eric Schwartzman founded iPR Software after spotting the shift from media-controlled messaging to direct organizational communication, pioneering digital PR transformation.
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iPR Software, Inc., a Software as a Service company specializing in AI-driven digital solutions for PR and marketing professionals, has acquired the remaining minority interest held by founder Eric Schwartzman. The transaction represents a complete transition from the company's founding leadership to its current management team led by President and CEO J.D. Bowles.
Schwartzman, recognized as a pioneer in the digital software industry through his founding of iPressroom, reflected on the early vision that drove the company's creation. "I happened to be in the right place at the right time, and I saw something starting to shift," Schwartzman said. "I've always had a knack for spotting change early, and iPR Software came out of that instinct. Back then, the media controlled the message. Now, organizations speak for themselves. iPR Software helped enable that shift."
The company's AI-focused tools provide comprehensive digital solutions including websites, digital asset managers, online newsrooms, blogs, and customized applications for major clients such as NVIDIA, Dunkin', Xerox, the American Heart Association, and UCLA. These solutions deliver dynamic digital experiences while maintaining long-term return on investment for organizations navigating the evolving communication landscape.
Bowles expressed appreciation for Schwartzman's foundational role, stating, "We are grateful to Eric for his vision in founding our company and wish him continued success. He has been an industry champion and served many roles throughout the digital media transformation." The acquisition solidifies the current leadership's control while acknowledging the historical contribution of the company's originator.
iPR Software's proprietary CMS platform, detailed at https://www.iprsoftware.com/, streamlines PR and marketing workflows across content creation, distribution, media outreach, and performance analytics. By leveraging machine learning and natural language processing, the platform enables organizations to analyze performance in real time, personalize communications at scale, and automate routine tasks. This technological approach represents the ongoing evolution from traditional media-dominated communication to organization-led digital engagement that Schwartzman originally identified.
The company's 24/7/365 technical support team and nearly 20 years of industry experience position it to continue serving organizations adapting to the digital-first communication environment. The transition in ownership comes as AI technologies increasingly reshape how organizations manage their public visibility and audience engagement strategies.
Curated from NewMediaWire
