Jason McDonald Consulting today announced that Dr. Jason McDonald’s latest book, “AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,” has received its first ten reviews on Amazon. The book, part of McDonald’s 2026 Marketing series, aims to demystify artificial intelligence for small business owners and marketers by offering a practical, task-based framework.
“AI is the ‘new kid on the block.’ Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing,” said Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies. “My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way.”
The book distinguishes itself by focusing on specific marketing tasks rather than theoretical concepts. It covers how AI can assist with brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for platforms like Google Ads, META ads, and TikTok. An appendix lists many current AI tools available to marketers.
Dr. McDonald’s emphasis on AI extends to his Stanford Continuing Studies course, scheduled for January 2027, where a full week will be dedicated to AI and marketing. Students will explore AI’s impact on SEO, content marketing, social media, online advertising, analytics, and customer behavior, learning to critically evaluate and integrate AI tools into real workflows.
The book is available on Amazon in paperback and Kindle formats. More information can be found at JasonMcDonald.org/SEO and JM-SEO.org/books/ai-and-marketing. Dr. McDonald also offers expert witness services in SEO, Google Ads, and social media, accessible via JasonMcDonald.org.
This news matters because as AI rapidly transforms marketing, small business owners need accessible, actionable guidance to stay competitive. McDonald’s practical approach helps bridge the gap between hype and real-world application, potentially improving efficiency and effectiveness for countless marketers.
