Kevel and Placements.io Form Strategic Partnership to Enhance Retail Media Networks

Kevel, the API-first ad serving company for custom, in-house ad platforms, and Placements.io, a leading revenue management platform for media companies, have announced a strategic partnership aimed at transforming the retail media landscape. This collaboration will enable retailers and ecommerce brands to efficiently manage, optimize, and scale their retail media networks with unprecedented flexibility and precision.

The partnership will integrate Kevel’s Retail Media Cloud™ solution with Placements.io’s revenue management system. The unified platform will allow retailers to manage, monetize, and scale their ad inventory effectively in-house, maximizing return on ad spend and driving significant results from retail media investments.

James Avery, CEO of Kevel, emphasized the alignment between the two companies, stating, “We are committed to providing our clients with the tools they need to succeed and scale their retail media networks. This partnership extends our capabilities to offer a more comprehensive solution that meets the complex needs of our retail and ecommerce customers.”

As retail media continues to grow rapidly, the ability to efficiently manage ad inventory, optimize campaigns, and maximize revenue while maintaining control of data and reporting has become crucial for retailers. Edwin Fu, Founder and CEO of Placements.io, highlighted the revenue opportunities this partnership unlocks for retailers, ecommerce, and media companies by bringing together two powerful platforms.

The integration of Kevel’s API infrastructure with Placements.io’s order and billing management capabilities aims to unify processes and data across ad operations, sales, and finance. This unified approach is expected to showcase the true value of advertising and address the unique challenges of the retail media landscape.

The partnership offers several key benefits:

Enhanced Customization: Retailers can build fully-customized ad platforms, streamline operations, and utilize advanced revenue management tools.

Seamless Integration: The combined technology of Kevel and Placements.io on one platform will enable retailers to manage and monetize their ad inventory more effectively.

Scalable Solutions: Built to scale, the platforms allow retailers to expand their retail media networks without the limitations of traditional ad tech solutions.

Improved ROI: The collaboration will help retailers and ecommerce brands maximize return on ad spend, driving significant results from their retail media investments.

This partnership underscores Kevel and Placements.io’s commitment to advancing ad tech and retail media. By joining forces, they empower modern retailers to build custom, in-house, privacy-first, revenue-generating ad platforms that can adapt to the rapidly changing digital advertising landscape.

For more information, please visit Kevel.com and Placements.io.