Kevel and Vantage Join Forces to Revolutionize Retail Media Management

In a move set to reshape the retail media industry, Kevel, a leader in API-based retail media ad serving technology, has announced a strategic partnership with Vantage, the Orchestration Layer for Retail Media™. This collaboration promises to deliver a comprehensive solution for retailers, marketplaces, and eCommerce platforms seeking to optimize their advertising operations.

The partnership integrates Kevel's customizable ad serving capabilities with Vantage's workflow automation and data orchestration platform. This synergy offers retailers an end-to-end solution for creating and managing high-performing retail media networks, addressing the growing demand for efficient, data-driven advertising solutions in the retail sector.

Key benefits of this partnership include faster campaign launches, with retailers able to build custom retail media networks in as little as 14 days and deploy campaigns in minutes. The integrated solution also promises to reduce campaign-level costs by over 20% while driving net-revenue impacts of +7%, significantly improving return on investment for retailers.

The collaboration addresses a critical need in the retail media landscape, where retailers are increasingly looking to leverage their first-party data to create personalized ad experiences. By combining Kevel's ad serving technology with Vantage's data orchestration capabilities, retailers can now more effectively activate their first-party data insights alongside integrated data from platforms like Snowflake and Salesforce.

This partnership is particularly significant given the rapid growth of retail media networks, which are becoming an essential revenue stream for retailers. By offering a unified platform that consolidates data, enhances workflow efficiency, and maximizes ROI, Kevel and Vantage are positioning themselves at the forefront of retail media innovation.

The implications of this partnership extend beyond just operational efficiency. It represents a shift towards more customizable and data-driven advertising ecosystems in retail, allowing businesses of all sizes to compete more effectively in the digital advertising space. This democratization of retail media technology could lead to more diverse and competitive advertising landscapes across various retail sectors.

As the retail industry continues to evolve in response to changing consumer behaviors and technological advancements, partnerships like this one between Kevel and Vantage will likely play a crucial role in shaping the future of retail media. Retailers who adopt these integrated solutions may find themselves better equipped to navigate the complexities of modern advertising and e-commerce, potentially gaining a significant competitive advantage in an increasingly digital marketplace.