KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert, according to a press release. Pearl will contribute market intelligence and expert analysis on home performance data, real estate transparency, and evolving standards that shape how buyers, agents, and homeowners evaluate residential properties across the U.S.
KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes.
Pearl is the nation's first independent standards and ratings organization for residential home performance. The company has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars of home performance: Safety, Comfort, Operations, Resilience, and Energy. This rating captures what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman's Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification.
Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs. This score can be used by buyers, homeowners, real estate professionals, contractors, and public-sector partners at the point of transaction. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.
Pearl's areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. The company's work involves developing and applying national data standards for rating residential properties, making home performance information accessible and actionable for agents, buyers, and homeowners, and leveraging technology platforms like the Pearl App and Pearl SCORE™ Report to surface and standardize previously invisible home performance data.
This recognition comes at a time when home performance is becoming increasingly important in real estate. With growing awareness of energy efficiency, climate resilience, and overall home quality, buyers and sellers are seeking more transparent information. Pearl's standardized ratings provide a common language for discussing home performance, which can help facilitate more informed transactions and potentially influence property values and insurance considerations.
The partnership with KeyCrew Media is expected to bring Pearl's insights to a broader audience through KeyCrew's portfolio of media properties, including KeyCrew Journal and NextAsset News. This collaboration may accelerate the adoption of home performance data in mainstream real estate practices, benefiting consumers and industry professionals alike.
For more information about Pearl, visit pearlscore.com. For more about KeyCrew Media, visit keycrew.co.
