Tiffany Guarnaccia, Founder and CEO of Kite Hill, will deliver a strategic session at the upcoming AI for Communicators Conference in San Francisco, offering communications professionals critical insights into navigating the rapidly evolving technological landscape.
Guarnaccia's presentation will address key developments in AI-driven communications, emphasizing the critical importance of adapting traditional media strategies to align with emerging technological paradigms. The session will explore how artificial intelligence is fundamentally reshaping communication approaches, particularly in earned media and integrated communications strategies.
Key discussion points will include understanding how AI models consume press releases, the continued relevance of media coverage, and the necessity of developing communication strategies that effectively engage audiences across multiple digital channels. Guarnaccia will stress the importance of writing content that resonates both with human readers and algorithmic search systems.
The conference, scheduled from June 3-5, 2025, represents a pivotal moment for communications professionals seeking to understand and leverage AI technologies. By highlighting the transformative potential of artificial intelligence, Guarnaccia aims to equip industry practitioners with practical strategies for remaining competitive in a rapidly changing media environment.
With Kite Hill's extensive experience partnering with AI-driven startups, Guarnaccia brings a unique perspective to the conversation, demonstrating how proactive adaptation and strategic thinking can help communications professionals harness technological advancements to drive more effective and efficient outcomes.
