Lenzing Invests €15 Million to Expand Premium Viscose Fiber Production for Hygiene Market
TL;DR
Lenzing AG's EUR 15 million investment expands premium viscose fiber capacity, strengthening its competitive position in the growing hygiene market with superior products.
The expansion increases production capacity for VEOCEL™ Viscostar trilobal cross-section fiber, which outperforms conventional viscose in Syngina values for efficient absorbency.
This investment supports sustainable innovation in hygiene products, contributing to better quality feminine care solutions and advancing circular economy principles.
Lenzing's trilobal cross-section fiber technology creates a distinct fiber structure that significantly enhances absorbency performance in tampon products.
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The Lenzing AG is investing approximately €15 million to expand production capacity for premium viscose fibers at its site in Lenzing, Austria, reinforcing the company's commitment to providing sustainable solutions to the global hygiene market. This strategic investment represents part of a recently announced €100 million program to secure the long-term competitiveness of Lenzing's Austrian production sites and strengthens the company's role as a trusted provider of high-quality fibers for feminine care applications.
Rohit Aggarwal, CEO of Lenzing AG, stated that this investment reinforces one of the key pillars of the company's nonwovens business and strengthens the foundation for long-term growth and sustainable supply. The expansion focuses specifically on increasing capacity for the trilobal cross-section fiber VEOCEL™ Viscostar, which outperforms conventional viscose in Syngina values with its distinct cross-section that greatly contributes to efficient absorbency in tampon products.
Patricia A. Sargeant, EVP Commercial Nonwovens at Lenzing, emphasized that this investment demonstrates the company's commitment to delivering sustainable innovation in the hygiene segment. She noted that it serves as a clear signal of Lenzing's long-term growth ambitions and customer-centric approach in a dynamic market environment. The expansion will enable Lenzing to meet growing demand from strategic customers while ensuring the highest quality standards.
This initiative supports Lenzing's strategic goals of premium products, sustainability, and technological differentiation. It contributes to the continued diversification of the company's high-value portfolio and enhances its competitiveness in the hygiene sector. Additional information and visual materials related to this announcement can be accessed through the company's media database at https://mediadb.lenzing.com/pinaccess/showpin.do?pinCode=tMrUAjBfDMTv.
The investment comes at a time when consumer demand for sustainable and high-performance hygiene products continues to grow globally. By expanding production capacity for VEOCEL™ Viscostar, Lenzing positions itself to better serve manufacturers seeking superior absorbency characteristics in feminine care applications while maintaining a focus on environmental responsibility. This move underscores the company's broader commitment to driving innovation in specialty fibers and supporting the transition toward more sustainable consumer products across multiple industries.
Curated from NewMediaWire
