Lily Unveils New YUZU Flavor Infused with Adaptogens and Nootropics

Lily, the emerging New York-based beverage brand, has introduced its latest flavor, YUZU, targeting non-alcoholic consumers looking for more than just a seltzer and lime. Launched today, Lily YUZU is now available on the brand’s website and ready to ship nationwide.

Latinix co-founder Isaac Lliguin, who oversees flavor testing for Lily, aimed to create a memorable experience for consumers. The result is an anxiety-soothing and mood-enhancing beverage with a complex and zesty blend, delivering a tart citrus burst in every sip.

“Our first flavor, BLOOD ORANGE, was designed to be sweet and refreshing, while YUZU is for those pallets who prefer a sharp, crisp taste that grabs their attention,” said Lliguin. “We had to blend the zestiness of this Japanese citrus with subtle notes of apricot to balance it with the unique flavor of our star ingredient: the Egyptian Water Lily.”

Beyond its unique taste, Lily’s YUZU formula is packed with adaptogens, nootropics, and antioxidants aimed at supporting a healthy lifestyle. This aligns perfectly with Lily’s mission to promote comprehensive wellness. Each 12 fl. oz. can contains only 35 calories, 7 grams of sugar, and no artificial ingredients, making it a guilt-free indulgence. The invigorating blend includes Yuzu, mood-boosting Egyptian Water Lily, soothing Ashwagandha, and energizing Green Tea.

Following the success of their inaugural BLOOD ORANGE flavor, which sold out just five months after launch, Lily has secured an exclusive distribution deal with New York City-based NA distributor, Tristate Zero Proof. Lily’s products are sold in 12 fl. oz. aluminum cans, with a suggested retail price of $5.00 per unit in stores and $108 for a 24-unit case available via e-commerce.

“I’ve always loved drinks that provide a complex sensory experience. With each sip of YUZU, you’ll be greeted with an invigorating citrus zing,” said Lliguin. “We were shocked by how quickly our first flavor sold out and are excited by the demand for more flavors. We are thrilled to bring this addition to offer more versatility to our customers.”

Lily is a sparkling non-alcoholic functional beverage infused with powerful adaptogens and nootropics, designed to provide a guilt-free energy boost and a clean buzz. It caters to various life situations, whether it's soothing anxiety before a big meeting, boosting energy before a workout, or offering a light buzz during a night out with friends. Its unique extraction process makes Lily the sole beverage on the market utilizing the calming and mood-enhancing properties of the Egyptian Water Lily. Lily is available online at www.drinklily.com and in select retailers in the New York metropolitan area.

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