Marketing Firm Promotes Digital Accessibility with Times Square Billboard

New York marketing firm Bussler & Co has taken a bold step in promoting digital accessibility by unveiling a billboard in Times Square during Dyslexia Awareness Month. The billboard, designed with accessibility in mind, features high-contrast typography and blue awareness ribbons, demonstrating how inclusive design can be both effective and visually striking.

The campaign's message, "Make Your Site Accessible," is displayed in Comic Sans, a font known for its readability for individuals with dyslexia. This choice, along with other design elements, serves as a practical example of accessible design principles in action. The billboard, seen by hundreds of thousands of daily visitors to Times Square, aims to raise awareness about the importance of digital accessibility in modern marketing and web design.

Frederik Bussler, founder and CEO of Bussler & Co, emphasized the dual purpose of the campaign: "We wanted our message about digital accessibility to exemplify best practices in accessible design. From the contrast ratios to the typography choices to the universal symbols, every element was chosen to show that accessibility and powerful visual communication can work hand in hand."

The initiative highlights a growing trend in the digital landscape where accessibility is becoming increasingly crucial. As more services and information move online, ensuring that websites and digital platforms are accessible to all users, including those with disabilities, is not just a legal requirement but also a business imperative.

Bussler & Co's campaign goes beyond raising awareness; it also showcases the firm's expertise in digital accessibility services. The company offers WCAG compliance audits, detailed accessibility reports, and full remediation services to help organizations meet and maintain digital accessibility standards. This comprehensive approach underscores the complexity of digital accessibility and the need for specialized services in this field.

The Times Square billboard campaign represents a significant step in bringing the conversation about digital accessibility to the forefront of marketing and public consciousness. By choosing one of the world's most visible advertising spaces, Bussler & Co is not only promoting its services but also challenging other companies to prioritize accessibility in their digital presence. The campaign's success in garnering attention and sparking discussions on social media further amplifies its impact, potentially influencing industry standards and practices.

As businesses and organizations continue to expand their digital footprints, the importance of accessible design is likely to grow. Campaigns like this serve as a reminder that digital accessibility is not just about compliance but about creating inclusive spaces that benefit all users. The billboard's message in Times Square may well be a harbinger of a broader shift towards more accessible digital environments across industries.