Massimo Group Appoints Ron Luttrell as Vice President of Dealer Development Ahead of 2026 Vehicle Launches

Massimo Group (NASDAQ: MAMO) has appointed Ron Luttrell as Vice President of Dealer Development, bringing more than 20 years of experience in leading dealer network expansion and performance programs. Luttrell's background includes significant roles at prominent powersports companies including Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield, where he developed expertise in transforming early-stage original equipment manufacturers into scalable dealer-driven organizations.

The appointment comes at a critical time for Massimo Group as the company prepares for the launch of its 2026 MVR Series of premium lithium-electric vehicles and 2026 Sentinel Series of high-performance gas-powered utility terrain vehicles. Luttrell's primary responsibilities will include overseeing dealer expansion strategies, managing dealer onboarding processes, and implementing performance management systems to support the company's growth objectives. His track record in building successful dealer networks positions him to play a crucial role in Massimo's market expansion efforts.

Massimo Group, headquartered in Garland, Texas, manufactures and distributes powersports and electric vehicles, with a product portfolio that includes UTVs, ATVs, e-bikes, and electric utility vehicles known for their performance, reliability, and value proposition. The company's latest corporate developments and updates are available in their newsroom at https://ibn.fm/MAMO. The full details of Luttrell's appointment can be viewed in the official press release available at https://ibn.fm/70afS.

The strategic hiring reflects Massimo Group's commitment to strengthening its dealer network infrastructure ahead of major product launches scheduled for 2026. Luttrell's experience with both electric and traditional powersports manufacturers provides valuable insight into the evolving landscape of recreational and utility vehicles. His appointment signals the company's focus on building robust distribution channels capable of supporting the anticipated demand for both electric and gas-powered vehicle lines.

Industry observers note that successful dealer network development is essential for manufacturers seeking to compete in the increasingly crowded powersports and electric vehicle markets. Luttrell's proven ability to scale dealer organizations positions Massimo Group to effectively navigate the challenges of market expansion while maintaining quality customer service and support standards. The company's dual focus on both electric and traditional power sources demonstrates a strategic approach to capturing market share across multiple vehicle segments.