Master Data Management (MDM) is essential for organizations seeking to harness data for strategic advantages. Dave Curtis, Chief Technology Officer at RobobAI, emphasizes that MDM is crucial for managing the exponential growth of data and ensuring it is accurate, complete, and compliant.
Large organizations often struggle with data inaccuracies and incompleteness. Artificial Intelligence (AI) can address these issues at scale, providing businesses with high-quality data necessary for critical operations. Curtis outlines several key areas where MDM is vital:
Enterprise Resource Planning (ERP): Data integrity is a significant concern, with 84% of CEOs worried about the reliability of the data driving their decisions. MDM ensures the data is accurate and consistent, which is crucial for successful ERP migration.
AI Readiness: For AI initiatives to succeed, data must be complete and accurate. MDM provides the necessary data accuracy to support these initiatives.
Increased Regulatory Compliance, Decreased Risk: MDM helps organizations maintain compliance, mitigate risks, and facilitate stringent reporting, thereby avoiding penalties.
Cost Savings: In an era of high inflation, effective financial management is more critical than ever. MDM enables organizations to have a clear view of their spend data, which is essential for optimizing supply chain strategies and implementing cost reduction measures.
According to Curtis, “To make valuable, effective, business-critical decisions, you need a trusted single view of your data with clear master data governance to ensure it stays that way.” RobobAI is dedicated to helping organizations improve their bottom line and drive long-term growth through effective data management.



