MAX Power Mining Corp. (CSE: MAXX; OTC: MAXXF; FRANKFURT: 89N) announced the appointment of former Saskatchewan cabinet minister and company director Rob Norris as chief executive officer, effective immediately. Norris takes the helm as the company advances its natural hydrogen commercialization strategy, expands into U.S. capital markets, and pursues strategic partnerships. The leadership transition sees former CEO Ran Narayanasamy move to managing director of innovation and international strategy, while Tom Kishchuk has been named chief technology officer and Brendan Bishop chief geochemist.
The changes come at a critical time for MAX Power. The company is preparing to begin completions testing at its Lawson and Bracken discoveries in the second half of October, advancing its AI-assisted MAXX LEMI exploration platform, and pursuing additional discoveries across approximately 2.5 million permitted acres in Saskatchewan. These initiatives underscore MAX Power’s focus on natural hydrogen, a resource that could play a significant role in the global shift to decarbonization.
In tandem with the leadership overhaul, MAX Power entered into a $500,000 syndicated communications agreement with IBN, effective Oct. 9, 2026, for a 90-day investor awareness campaign. IBN will provide content creation and syndication, press release enhancement, recap-style coverage, a CEO podcast interview, social media relations support, and monthly reporting. The campaign is designed to expand investor visibility as MAX Power evaluates a potential U.S. exchange listing and advances its natural hydrogen exploration and commercialization initiatives. For more details, see the full press release at https://ibn.fm/MfIVd.
The agreement leverages IBN’s extensive capabilities, including editorial syndication to 5,000+ outlets, press release enhancement, and social media distribution to millions of followers. These services are part of IBN’s broader corporate communications solutions aimed at maximizing reach and impact for public companies.
MAX Power is an innovative mineral and energy exploration company focused on the shift to decarbonization. Its Lawson Discovery near Central Butte, Saskatchewan, represents Canada’s first-ever subsurface natural hydrogen system confirmed through deep drilling, with data validated by three independent labs. The company has built dominant district-scale land positions across Saskatchewan with approximately 1.3 million acres (521,000 hectares) of permits covering prime exploration ground prospective for large-volume accumulations of natural hydrogen. Additionally, MAX Power holds a portfolio of properties in the United States and Canada focused on critical minerals, highlighted by a 2024 diamond drilling discovery at the Willcox Playa Lithium Project in southeast Arizona, 100% owned by MAX Power’s U.S. subsidiary. The company is committed to responsible exploration and development practices that prioritize environmental stewardship, meaningful community engagement, and strong corporate governance.
For investors, the leadership changes and the IBN campaign signal MAX Power’s intent to raise its profile and potentially access U.S. capital markets. The outcome of the upcoming completions testing and the success of the exploration platform could significantly impact the company’s valuation and the broader natural hydrogen sector. As the world seeks cleaner energy sources, MAX Power’s progress will be closely watched. The latest news and updates relating to MAXXF are available in the company’s newsroom at https://ibn.fm/MAXXF.
