Meridianbet, part of the Golden Matrix Group, has demonstrated a robust commitment to corporate social responsibility by executing 258 strategic initiatives across Europe, Africa, and Latin America in 2024.
The company's latest endeavor is a global book donation campaign launched in February 2025, which aims to revitalize small libraries and promote reading in underfunded communities. By distributing thousands of books across its 18 operational markets, Meridianbet is helping preserve cultural institutions and encourage lifelong learning.
The company's comprehensive CSR strategy encompassed multiple critical areas, including healthcare, education, responsible gambling, and environmental sustainability. Noteworthy efforts included breast cancer awareness campaigns, global student scholarships, and initiatives promoting safe betting practices.
Innovative approaches to charitable giving included the Meridian Donate Button and Scan & Help QR code system, which streamline the donation process. The company also integrated social impact into sporting events, making donations for goals scored during EURO 2024 and Olympic medals won.
By actively participating in the UN Global Compact and aligning with UN Sustainable Development Goals, Meridianbet has demonstrated that corporate social responsibility can be a powerful tool for creating meaningful societal change across multiple regions.
