Milk's Got Game Campaign Partners with South Carolina SEC Athletes and Their Mothers to Highlight Dairy's Role in Athletic Performance

The Dairy Alliance has launched the latest phase of its Milk's Got Game campaign, partnering with University of South Carolina SEC athletes TJ Moore and Nyck Harbor and their mothers to demonstrate how real dairy milk fuels athletic performance and recovery. The nonprofit organization, funded by dairy farm families across the Southeast, continues its focus on the nutritional benefits of dairy milk for athletes while highlighting the crucial role mothers play in supporting their children's athletic development.

"Behind every great athlete stands a mom who makes sure they have what they need to succeed," said Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance. "This campaign continues to celebrate the moms who fuel their athletes with love, guidance, and real dairy milk — the natural sports drink that helps athletes recover, stay strong, and perform at their best on and off the field."

The campaign emphasizes dairy milk's nutritional profile, specifically highlighting the 8 grams of high-quality protein contained in every serving that supports muscle strength, recovery, and sustained energy. According to the organization, this makes real dairy milk what they describe as "the MVP of performance and everyday wellness" for both athletes and active individuals pursuing healthy lifestyles.

South Carolina wide receiver TJ Moore shared his personal experience with dairy milk throughout his athletic career. "My mom made sure milk was always part of my daily routine," Moore said. "It kept me fueled for practice and gave me energy to push harder on the field. Even today, it helps me stay strong and recover faster." His mother, Alexandra Moore, reinforced this message, stating, "Supporting TJ means giving him what he needs to perform at his best every day. Real dairy has been part of that foundation from the beginning."

Fellow South Carolina wide receiver Nyck Harbor echoed similar sentiments about dairy milk's role in his athletic development. "Dairy milk gave me the edge growing up and continues to support me as I train and play," Harbor said. His mother, Saundra Harbor, described the consistent presence of dairy milk in her son's nutrition plan, noting, "From breakfast to after-practice recovery, real dairy milk has been a consistent part of Nyck's routine. It's simple, reliable, and it works."

The campaign represents a broader effort by The Dairy Alliance to promote dairy consumption and educate the public about dairy nutrition. Emily Waggoner, a South Carolina dairy farmer involved with the organization, emphasized the connection between farm families and athletic families. "We are proud to join The Dairy Alliance and highlight how Milk's Got Game," Waggoner said. "From our farms to their families, real dairy milk delivers the nutrition and strength to fuel athletes on the field and at home."

Milk's Got Game positions itself as highlighting the connection between family support, proper nutrition, and athletic achievement, suggesting that success begins with foundational habits established at home. The campaign aims to reach athletes, families, and sports enthusiasts across the Southeast region where The Dairy Alliance operates, which includes eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. For additional information about the organization and its initiatives, visit https://thedairyalliance.com.