Minivela has launched MinivelaTV, a digital platform delivering drama shorts across YouTube and social media channels, targeting young Latino audiences with diverse, bilingual content. The platform offers TikTok-style storytelling ranging from romantic comedies to supernatural narratives, produced primarily in Miami, Los Angeles, and Texas.
The platform, co-founded by actor Carlos Ponce and developed in collaboration with viral influencer Haydita Veloz and Chicano Hollywood, aims to provide a sophisticated content ecosystem for emerging Latino creators. With shorts spanning 10 to 90 minutes, MinivelaTV creates opportunities for content creators to develop potentially expansive storytelling concepts.
Initial programming includes innovative titles such as "Woman Finds Love on the TV Dating Show from Hell" and "Hombre compra novia robot para creer celos a su ex," reflecting the platform's commitment to unique, engaging narratives. The content represents a cross-section of Latino experiences, featuring creators and actors from Mexican-American, Puerto Rican, Cuban-American, and South American backgrounds.
Strategic partnerships with Numatec and Brilla Media's Nuestro Media network position MinivelaTV to effectively reach its target demographic through multiple digital and connected TV platforms. By offering family-friendly, advertiser-supported content, the platform provides a novel approach to engaging young Latino audiences with culturally relevant storytelling.
