Minivela, the bilingual U.S. Latino and Latin American microdrama media company, announced the acquisition of a major ownership stake in Red Minds Films, a Latin American producer of viral Spanish-language microdramas whose entertainment ecosystem generates approximately 185 million monthly video views across its social media platforms, according to a release issued through NOTICIAS NEWSWIRE.
The transaction brings together Red Minds Films' 38 million social media followers, a library of approximately 1,800 microdramas and a high-volume production infrastructure with Minivela's expanding U.S. Hispanic and Latin America distribution, advertising and branded entertainment ecosystem. The companies describe the combined operation as one of the Americas' most influential independent microdrama entertainment media ecosystems.
"Brands need scale, reach, and viral engagement for microdramas to engage Latino audiences – particularly Gen Z, and Millennials – and that's what we can deliver now better than ever and far more than anyone else by wide margins," said Manny Ruiz, CEO of Minivela.
The deal immediately expands Minivela's owned-and-operated content, production and distribution network with Red Minds Films' channels across Facebook, YouTube, Instagram and TikTok. Approximately 10% of the network's followers, or 3.8 million, are based in the United States, a detail that matters for advertisers seeking a bridge between Latin American audiences and the U.S. Hispanic marketplace.
Based in Mexico and Ecuador and founded by media entrepreneurs Juan Altamirano and Jordan Soria, Red Minds Films has produced original Spanish-language microdramas since 2019, years before the format became one of entertainment's fastest-growing categories. Its crown jewel property, Juancho Virales, alone has approximately 24 million followers on Facebook.
"What Juan and Jordan have built is extraordinary and demonstrates that authentic storytelling resonates when you know how to engage young audiences, create great grassroots content, and develop beloved characters," said Minivela co-founder and senior partner Carlos Ponce. "They've proven that when it comes to vertical dramas, home-grown talent and content creators are frequently more popular and engaging than content featuring traditional TV stars."
The partnership connects Red Minds Films' audience with Minivela's network of creators, distribution partners and media technology. Minivela's affiliated ecosystem adds premium online video and connected television distribution across more than 2,000 publishers, expanding the companies' ability to produce, distribute and monetize Spanish-language and bilingual entertainment in the United States and Latin America.
"U.S. Latino audiences have watched, shared, and loved our content for years, and we are excited to serve them more directly through Minivela," said Juan Altamirano, co-founder of Red Minds Films. "Together, we can take the characters and storytelling that built our community into YouTube shows, films, original series, and brand partnerships across new languages, platforms, and markets."
The investment adds South America to Minivela's production footprint, alongside Mexico City, Los Angeles, Miami and New York. It includes co-owned original intellectual property, content licensing, exclusive worldwide resale rights to the Red Minds Films library and adaptations for new audiences, including English and Portuguese versions.
The deal's commercial significance rests on Minivela's position at the intersection of scripted entertainment, brand integrations, retail media and content-to-commerce, including Rico's Tacos, the micro-sitcom developed with Procter & Gamble and Albertsons Media Collective. Combined with Red Minds Films' production engine, loyal audience and high-volume social distribution, that experience gives advertisers one integrated path from culturally relevant storytelling to reach, engagement and commerce.
The partnership is already active through Red Minds Films' work producing original content for Pure Flix Familia, the Spanish-language faith-and-family streaming service launched by Great American Pure Flix in partnership with Minivela. The companies are now expanding that work into Spanish-language YouTube shows, films, original microdramas, reality and unscripted programs, and bilingual productions for audiences throughout the Americas.
Miami will serve as the strategic center for U.S. Hispanic and Latin American expansion, with Los Angeles and New York supporting production, creative and commercial development. For advertisers and media buyers, the combined scale of 185 million monthly views and 38 million followers positions the partnership as a single gateway to Latino audiences increasingly reached through vertical, social-first storytelling rather than traditional television.
