Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced the launch and expanded availability of its premium alcohol-removed wine collection across Canada. This strategic move comes in response to the surging Canadian demand for sophisticated alcohol-free wine options, a market that is projected to reach C$68 million by 2030. The brand's full lineup, including Still Red, Still White, Still Rosé, Sparkling White, and Sparkling Rosé, will initially be available in Ontario, with plans to expand to other provinces.
The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, offers an expressive, expertly crafted wine experience for mindful drinkers. Each wine is made from California-sourced grapes and undergoes a cutting-edge low-temperature vacuum distillation process to preserve its character. The collection is natural, vegan, gluten-free, and low in calories, with servings containing between 15 to 30 calories.
Since its debut in late 2024, Missing Thorn has experienced significant growth, achieving a 300% increase in Q1 and Q2 of 2025. The brand has received critical acclaim, with The New York Times describing its still wines as 'unicorns' and Food & Wine praising its Rosé as 'better than many' alcoholic versions. Renowned restaurateur Danny Meyer has also labeled the brand a 'game-changer.'
Stephanie Honig, President and Co-Founder of Missing Thorn, expressed excitement about introducing the brand to Canada's wine lovers, highlighting the country's leadership in mindful drinking. Aaron Pott, Co-Founder and Winemaker, emphasized the brand's commitment to delivering the full flavor, aroma, and complexity of great wine without the alcohol.
Scott Merwin, Founder of Ravenna Wine Imports, Missing Thorn's Canadian distribution partner, noted the significant rise in demand for non-alcoholic beverages in Canada, with the category growing over 24% last year. He anticipates a strong reception from consumers and hospitality partners across the country as the brand rolls out nationwide.
Missing Thorn wines are now available in Ontario through Ravenna Wine Imports and online, with pricing positioned in the premium segment at approximately $25–$30 CAD per bottle. For more information on the Canadian non-alcoholic wine market, visit https://www.alliedmarketresearch.com/canada-non-alcoholic-wine-market-A31303.
