Mitch Gould's 'Evolution of Distribution' Model Streamlines U.S. Market Entry for International Health Brands

Mitch Gould, founder and CEO of Nutritional Products International (NPI), continues to reshape how international health and wellness brands enter and thrive in the U.S. marketplace with his "Evolution of Distribution" model. This turnkey, one-stop single platform can import, distribute, and promote products seamlessly from a single source, representing a significant advancement in retail distribution methodology.

The comprehensive system integrates importation, distribution, compliance, and marketing, delivering a faster, smarter path to retail success for global brands. For more than three decades, Gould has refined this approach to meet the ever-changing demands of global commerce. His model provides a one-stop U.S. launch platform that eliminates costly fragmentation across logistics, regulatory, and promotional functions.

"International brands face enormous challenges breaking into the U.S. market," said Gould. "Our system bridges every gap—from importation to retail placement—so our clients can stay focused on innovation while we handle execution." This approach addresses the critical pain points that often prevent successful international expansion, including regulatory compliance, supply chain management, and market penetration strategies.

Backed by an experienced team and sister company InHealth Media (IHM), NPI supports every stage of the product life cycle—from retail strategy and buyer outreach to social, digital, and television marketing. The integrated ecosystem has helped numerous brands land placement on major retail platforms including Amazon and Walmart.com, while optimizing visibility and consumer engagement. For additional details about their services, visit https://www.nutricompany.com.

"We let manufacturers do what they do best—create great products," Gould added. "NPI and IHM take care of the rest." This division of labor allows international companies to maintain their core manufacturing focus while leveraging specialized expertise for market entry and expansion.

The Evolution of Distribution framework offers an efficient and cost-effective way for brands to accelerate retail growth without the overhead of building an internal U.S. infrastructure. The result includes faster market access, measurable ROI, and long-term brand traction in one of the most competitive industries in the world. This model represents a significant shift from traditional distribution approaches that often require brands to coordinate multiple vendors and service providers across different functional areas.

For global health and wellness companies, this integrated approach reduces the complexity and risk associated with entering the highly competitive U.S. market. By providing a unified platform that handles everything from regulatory compliance to retail placement and marketing, NPI's model addresses the comprehensive needs of international brands seeking to establish footholds in American retail channels.