Korean beauty brand MIXIK SKIN has unveiled its first lip care collection, the Gumball Lips Collection, signaling the company's strategic expansion into a new product category. The lineup features three distinct products: a Glossy Lip Serum, Plumping Lip Ampoule, and Juicy Lip Tint, each priced at $16 and formulated with skincare benefits as the primary focus.
The collection distinguishes itself through its innovative use of Blue Agave Extract, an ingredient known for intense hydration properties. Each product offers unique benefits: the Glossy Lip Serum provides deep hydration and repair, the Plumping Lip Ampoule delivers a fuller lip appearance, and the Juicy Lip Tint offers buildable color that can be used on both lips and cheeks.
With 11 total SKUs across varied shades like Wild Raspberry, Red Plump, and Pink Guava, the collection reflects MIXIK SKIN's commitment to inclusive, accessible beauty. The brand's founders, Sunny Oh, Lena Park, and Christine Moon, emphasize creating products that blend high-quality ingredients with affordability while maintaining cruelty-free and vegan standards.
This expansion represents more than a product launch; it showcases the brand's dedication to reimagining skincare as an approachable, enjoyable experience. By integrating skincare benefits with vibrant, playful aesthetics, MIXIK SKIN is positioning itself as an innovative player in the competitive Korean beauty market.
