Mullen Automotive Inc. (NASDAQ: MULN), a prominent electric vehicle manufacturer, is set to undergo a significant rebranding, changing its name to Bollinger Innovations, Inc. starting July 28, 2025. This change will see the company's common stock trading on the Nasdaq Capital Market under the new ticker symbol BINI, while the CUSIP number remains unchanged. CEO David Michery described the rebrand as a strategic move to unify the company's focus on commercial vehicles, emphasizing that it does not affect Mullen's legal structure or operations. Shareholders are not required to take any action in response to this change.
The rebranding comes at a time when Mullen Automotive has made significant strides in the commercial electric vehicle sector. With two U.S.-based vehicle plants and recent achievements such as IRS approval for federal EV tax credits and CARB and EPA certifications for its vehicles, the company is positioning itself as a key player in the EV market. The addition of new dealers and the approval of Foreign Trade Zone status for its Mississippi plant further underscore Mullen's commitment to expanding its footprint and enhancing its operational efficiency.
This strategic rebranding to Bollinger Innovations, Inc. reflects the company's ambition to solidify its identity in the commercial EV space, potentially influencing its market perception and investor interest. The move is indicative of the evolving landscape of the electric vehicle industry, where branding and strategic positioning play crucial roles in a company's growth and visibility. For more details on the rebranding and Mullen Automotive's recent developments, visit https://ibn.fm/bXyQx.
