MWG Holdings Completes Retail Remodel, Driving 30% Summer Growth with Customer-Centric Approach

MWG Holdings Group, Inc. has completed a comprehensive two-year remodel of all its retail locations, implementing an open shop model designed to revolutionize the cannabis shopping experience from restrictive to customer-friendly. The redesign creates a more welcoming, guest-friendly environment that removes barriers between customers and products, allowing for direct browsing and streamlined checkout processes.

According to Shawn Samery, VP of Retail at Perfect Union, the new approach focuses on creating relaxed, personal experiences aligned with community-first values. The company's friendly team members are available to guide guests through product selections, enhancing the overall shopping experience. This retail transformation coincides with strategic marketing initiatives that have delivered a 30% year-over-year summer growth in revenue.

To celebrate the remodel completion, MWG launched statewide summer marketing campaigns including limited-edition Perfect Union hat pins featuring local landmarks, available free with purchase exclusively in-store. The company also introduced the 3 Buck Buzz Bag on September 1, an in-store exclusive mystery product containing cannabis items valued between $10 and $50, limited to one per guest daily while supplies last.

Nicole Hanratty, Vice President of Marketing at MWG Holdings, emphasized that combining customer-centric localized promotions with the refreshed store design has strengthened brand loyalty while attracting new customers across California. The company's data-driven marketing approach has been instrumental in driving the significant revenue increase and customer loyalty uptick.

MWG expanded the distribution of its in-house print publication, smish., previously available only in-store, to over 300 dispensaries across California. The summer edition features David Polley, founder of Preferred Gardens, on the cover and includes an in-depth interview with Anna Willey, founder of CAM, paying tribute to California's growers and cultivators. Readers can access smish. online at thesmishspot.com.

The company's online presence supports these retail efforts through the recently launched Perfect Union website at perfect-union.com, offering location-specific promotions, enhanced mobile usability, and convenient ordering for pickup and delivery. Tom Sheridan, Esq., CEO of MWG Holdings, stated that the company is focused on building deeper, more meaningful connections with cannabis consumers through improved retail experiences and expanded editorial reach.

This retail transformation matters because it represents a significant shift in cannabis retail from restrictive behind-the-counter models to modern, customer-focused experiences that could set new industry standards. The 30% growth demonstrates how customer-centric approaches can drive substantial revenue increases in the competitive cannabis market, potentially influencing retail strategies across the industry while making cannabis shopping more accessible and enjoyable for consumers.