N6 Group Launches SHFT Labs to Revolutionize Marketing Solutions

N6 Group (N6G), a family office operating company with diverse interests in digital media, marketing, sports, and technology, has announced the launch of SHFT Labs, a strategic think tank aimed at tackling contemporary marketing challenges.

SHFT Labs, staffed by experts in creative, media, and technology, employs a unique think tank-style business model to address specific marketing problems brands face in areas such as creative, media, social, and technology. By integrating AI technology, SHFT is equipped to provide innovative solutions that complement existing teams and agency partners.

The think tank has already collaborated with notable clients including Habitat for Humanity, for which it developed a social advertising campaign that raised nearly $700K, and Sidney Garber, for which it created an eCommerce platform enhancing the in-store experience for high-end clientele.

SHFT Labs has also partnered with Daggers Football Club in England to revamp its brand and with Mental Golf Type to boost its user acquisition strategy.

In addition to these services, SHFT Labs is introducing TIDL, a revolutionary marketing platform that uses AI and machine learning to provide a FICO-type score for a brand’s overall marketing performance.

According to Jason Jacquot, Head of Digital and Media for SHFT, the integration of content, web, and media creates a seamless user experience that drives significant outcomes. Morgan Harris, CEO of N6 Group, emphasized that SHFT represents an evolution and expansion of the N6 Group brand, leveraging the strengths of their diverse portfolio to offer data-driven creative solutions.

As part of the N6 Group family, SHFT joins a lineup of best-in-class companies, including West of Fairfax, KRMA, and Club Underdog, which owns football clubs such as Brooklyn FC, Dagenham & Redbridge, and Campobasso FC.

SHFT Labs' commitment to innovation and results-driven strategies aims to push the boundaries of digital possibilities, solidifying N6 Group’s position as an industry leader and providing clients with a wider array of cutting-edge services and expertise.

For more information about SHFT Labs and their services, please visit shftlabs.ai.