NAGRAVISION, a Kudelski Group company, has announced a new partnership with Narrative Entertainment, one of the UK's leading independent broadcasters, to enhance its streaming services through OpenTV ENTera, NAGRAVISION's cloud-native platform for content discovery, personalization, and service orchestration.
The collaboration aims to help Narrative Entertainment build stronger direct relationships with viewers by improving its understanding of audience behavior, preferences, and engagement. With OpenTV ENTera, Narrative Entertainment will be able to unify its audience engagement strategy across digital services by strengthening first-party viewer data through richer viewer profiles and advanced content discovery. This will enable the broadcaster to deliver more relevant and personalized viewing experiences, increase viewer loyalty, and unlock greater value from advertising and monetization initiatives.
Additionally, by leveraging NAGRAVISION's expertise in platform integration, certification, and accreditation, the solution will extend Narrative Entertainment's reach across key connected TV and broadcast ecosystems, including YouView and Freeview. This simplifies and de-risks onboarding to complex platforms.
Kate Garland, head of digital at Narrative Entertainment, commented, "As we continue to evolve our digital services, our focus is on delivering highly relevant and engaging experiences while deepening our understanding of audience behavior. NAGRAVISION's OpenTV ENTera enables us to unify data, personalization, and ecosystem innovation into a single platform. This ensures we can strengthen engagement today while creating a scalable foundation for long-term growth and monetization."
Morten Solbakken, EVP and COO at NAGRAVISION, added, "We are delighted to be working with Narrative Entertainment as they continue to evolve their audience engagement strategy. As broadcasters increasingly look to unify traditional broadcast and streaming experiences and turn audience insight into measurable business outcomes, OpenTV ENTera gives them the blueprint to accelerate service modernization across multiple platforms in a flexible ecosystem that reduces operational complexity."
OpenTV ENTera is designed to avoid locking broadcasters into a single technology stack. Instead, it enables operators to integrate and manage best-of-breed solutions while maintaining a unified operational environment. This approach allows service providers to evolve their streaming experiences faster while leveraging the flexibility of an open ecosystem and the simplicity of a fully integrated solution.
For Narrative Entertainment, NAGRAVISION is working alongside Sofia Digital to deliver a user experience complemented by advanced personalization, audience management, and platform services, providing a scalable foundation for future innovation.
This partnership comes as broadcasters increasingly seek to build direct relationships with viewers and turn audience insight into measurable business outcomes. By adopting OpenTV ENTera, Narrative Entertainment aims to strengthen engagement and monetization across its streaming and connected TV platforms, positioning itself for long-term growth in a competitive market.
For more information on how OpenTV ENTera enables service modernization for broadcasters, visit NAGRAVISION's website or see the solution at IBC 2026 in Amsterdam, booth 1.C81, September 11-14.
