Naoo AG has completed a capital increase by converting approximately CHF 5.2 million in shareholder loans provided by principal shareholder Dr. Thomas Wolfensberger into equity, strengthening the company's balance sheet without new external financing. The transaction involved issuing 1,093,020 new registered shares, with 1,078,020 shares offset against existing loans and 15,000 shares issued for cash from another investor.
The converted loans consisted of cash advances and funds provided to pre-finance contractual obligations related to the acquisition of Kingfluencers AG, Switzerland's largest influencer agency. According to the company's announcement, naoo did not have sufficient treasury shares available at the time to meet purchase price commitments for the acquisition, prompting the principal shareholder to advance funds on the company's behalf. The full details of this transaction are available on www.newmediawire.com.
This financial restructuring represents a balance sheet reclassification rather than new capital inflow, improving naoo's equity ratio without altering the company's economic substance or strategic direction. Following the transaction, naoo AG's share capital now stands at CHF 5,561,277, divided into the same number of fully paid-in registered shares. The company emphasized that Dr. Wolfensberger maintains a long-term investment strategy and continues to support naoo's growth and integration plans.
The importance of this financial maneuver extends beyond immediate balance sheet improvement. For investors and industry observers, it demonstrates the principal shareholder's commitment to naoo's strategic vision during a critical growth phase. The company is building what it describes as "the future of creator-driven social media" through its platform that combines artificial intelligence with personalized content, gamification, and a points-and-rewards system. Business customers can create individualized offers and incentivize physical location visits through naoo points, which users can redeem for various rewards.
With Kingfluencers now part of the group, naoo combines platform innovation with industry-leading expertise in creators, campaigns, and brand storytelling across the DACH region. The company is developing an integrated ecosystem including proprietary creator-driven media formats like vertical shorts and content hubs designed to broaden reach and deepen engagement. This financial restructuring provides naoo with greater stability as it pursues this diversified, IP-driven business model in the competitive social media landscape.
The transaction's implications are significant for the digital media sector, where financial stability often determines which platforms can sustain long-term innovation. By strengthening its equity base through internal restructuring rather than external financing, naoo positions itself to execute its integration strategy with Kingfluencers while developing next-generation social media tools. This approach may signal a trend among technology companies seeking to optimize their capital structures during growth phases without diluting existing shareholders through traditional fundraising methods.
