naoo AG, operator of an AI-powered Social Discovery, Activation & Commerce Platform, has launched naoo Worlds, a new product format that integrates creators, artificial intelligence, maps, and local businesses into a single discovery experience. The announcement, made on July 8, 2026, marks a significant step in the company's strategy to bridge digital engagement with physical-world interactions.
The first World, titled "Fresh & Groovy," was developed in collaboration with creator and DJ Dennis Bauer, leveraging his established brand of the same name. This World guides users through Zurich's food, drink, pop-up, and lifestyle scenes, offering a curated city experience. Users can seamlessly transition between a personalized feed and an interactive map, discovering new places based on both content and location. The launch also initiates a gradual rollout of the format, with additional creators—including Steve Merson and Kevin Lutolf—selected to build their own Worlds in the coming months. These creators collectively have a reach of over three million followers across their social media channels, funneling substantial community potential into the naoo ecosystem for organic growth.
Each World connects creators, communities, and real-world places into a continuously expanding discovery experience. Local businesses such as restaurants, shops, and event organizers can integrate their offers into thematically relevant Worlds, embedding activations within a cultural and geographic context. This approach positions naoo to address the fast-growing global market for local digital activation. Unlike existing platforms that either provide content or help users find places, naoo claims to be the first to combine creators, communities, AI, and local businesses in a unified discovery experience, turning digital inspiration into real-world visits.
The platform architecture is designed for scalability, allowing expansion to new cities alongside strong local creators. Each new World brings its own community, local content, and businesses, creating a mechanism for international growth. Additionally, Worlds lays the foundation for future AI-native verticals, including shopping, travel, real estate, and jobs. Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, emphasized the challenge local businesses face in inspiring digital audiences to visit in person. "With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience," Doser said. "This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG, headquartered in Zug, Switzerland, employs 41 people and is listed on the Dusseldorf Stock Exchange under ticker NAO. The company's platform includes features like personalized content, gamification, and a points-and-rewards system to incentivize physical visits. Kingfluencers AG, a subsidiary and Switzerland's leading influencer marketing agency, supports the initiative with expertise in creators and campaigns. The original press release is available at NewMediaWire.
