The American Heart Association has enlisted NBA and NBA G League players as ambassadors to promote crucial cardiopulmonary resuscitation (CPR) skills, addressing a critical public health challenge. With more than half of out-of-hospital cardiac arrest victims not receiving immediate CPR, these athletes aim to increase community readiness and potentially save lives.
Recent survey data reveals a modest improvement in CPR confidence among Americans, with the percentage of adults feeling prepared to perform CPR rising from 30% to 35% between 2021 and 2023. The Association's Nation of Lifesavers movement, launched in 2024 following NFL player Damar Hamlin's cardiac arrest, seeks to double survival rates of out-of-hospital cardiac events by 2030.
Nine NBA and NBA G League players, including Collin Sexton, Larry Nance Jr., and Robert Williams III, will support the initiative through public service announcements and social media content. Their involvement highlights the importance of quick response during cardiac emergencies, where approximately 9 out of 10 sudden cardiac arrest victims die without immediate intervention.
The campaign emphasizes that learning Hands-Only CPR takes just 90 seconds and can significantly increase survival chances. With nearly 75% of cardiac arrests occurring in homes, the ability to perform chest compressions could mean the difference between life and death for a family member or friend.
By leveraging the visibility and influence of professional athletes, the American Heart Association hopes to demystify CPR and empower more individuals to act decisively during medical emergencies.
