Obie Poasa, a digital marketing strategist who has supported paid media and ecommerce initiatives for brands including adidas US, Columbia Sportswear, and Sorel, has launched Protean Digital LLC, a performance marketing agency targeting small and mid-sized businesses (SMBs). The agency provides paid search, paid social, SEO/AIO, and digital marketing strategy services for ecommerce, retail, and service-based companies seeking customer acquisition and online growth.
Poasa’s background in enterprise retail marketing environments—where advertising campaigns are supported by analytics, attribution modeling, and ongoing testing frameworks—inspired him to create an agency that applies similar operational rigor to smaller businesses. Protean Digital aims to bring what it calls 'enterprise marketing for small business' to growing brands, offering structured approaches to campaign measurement and accountability.
'Many smaller businesses are looking for more structured approaches to digital advertising and campaign measurement,' said Poasa. 'Our goal is to apply operational processes commonly used within larger organizations in a way that is practical for growing brands.'
The agency evaluates campaigns using metrics such as return on ad spend, revenue attribution, customer acquisition performance, and conversion analysis. Improving SMB ROAS is a central focus, with each engagement structured around data and performance outcomes rather than activity alone. Protean Digital also incorporates AI-assisted workflows into reporting, campaign management, and content development.
Protean Digital LLC is headquartered in the Pacific Northwest and currently works with ecommerce, retail, and service-based businesses that rely on digital advertising and online acquisition channels as part of their growth strategy.
For more information, visit Protean Digital LLC.
