The National Football League (NFL) and American Heart Association have launched the NFL PLAY 60 Day of Play program, targeting childhood physical inactivity by engaging 35 schools across the United States in immersive fitness experiences. The initiative aims to combat significant health risks associated with sedentary lifestyles among children, including potential cardiovascular disease, obesity, and diabetes.
Each participating school will receive an official NFL PLAY 60 Day of Play interactive kit featuring footballs, fitness dice, and heart-health challenges. The program encourages students to participate in various physical activities, games, and exercise challenges designed to make health and wellness enjoyable and accessible.
Three schools representing Super Bowl LIX, Super Bowl LX, and the 2025 NFL Draft markets received additional $2,500 grants to support their Day of Play activation. Representing diverse regions, the selected schools span from Arizona to New York, ensuring a nationwide approach to promoting youth physical activity.
Nancy Brown, CEO of the American Heart Association, emphasized the program's importance in creating memorable, confidence-building experiences that instill a culture of health from an early age. The initiative aligns with the U.S. Department of Health and Human Services' guidelines, recommending at least 60 minutes of vigorous physical activity daily for children.
By combining entertainment and education, NFL PLAY 60 seeks to transform how children perceive physical activity, making movement fun and integral to overall wellness. The program represents a strategic approach to addressing the growing concern of childhood inactivity and its potential long-term health consequences.
