Nicolet Law Becomes Exclusive Personal Injury Partner of House of Harley-Davidson Amid Rising Midwest Motorcycle Safety Concerns

Nicolet Law Accident & Injury Lawyers has become the Exclusive Personal Injury Partner for House of Harley-Davidson in Milwaukee, strengthening the firm's investment in protecting riders across the Midwest. The partnership expands the reach of Midwest Motorcycle Lawyers™, a division established to address the unique legal needs of injured motorcyclists facing distinct risks on the road, complicated insurance issues, and potential bias after crashes.

The collaboration comes as motorcycle crashes remain a serious regional concern. In Iowa, motorcycles represent a disproportionate share of traffic fatalities, accounting for 16% of statewide traffic fatalities in 2023 despite representing a small percentage of registered vehicles. Wisconsin has seen over 1900 crashes annually between 2020 and 2024, prompting state agencies to emphasize ongoing rider education and driver awareness. Minnesota's official crash reports and annual motorcycle safety publications consistently show riders are overrepresented in serious and fatal crashes. North Dakota's Vision Zero efforts similarly highlight the need for targeted strategies to reduce motorcycle injuries and fatalities.

Led by Partner Drew Epperly, an avid motorcyclist who has personally recovered from a crash, Midwest Motorcycle Lawyers™ provides assistance with crash investigations, insurance disputes, and serious injury claims across Wisconsin, Minnesota, North Dakota, and Iowa. The team's approach is shaped by firsthand understanding of the physical, emotional, and financial pressures motorcyclists face after serious accidents.

The partnership extends beyond legal services to community engagement. Recently, Nicolet Law attended and sponsored House of Harley's Chili Cookoff in Greenfield, an event organized in partnership with Milwaukee Firefighter Charities and Local 215 that raises funds for specialized training, equipment, and support services for firefighters and their families throughout southeast Wisconsin. The event draws participants from multiple communities and organizations, reflecting the deep connection between motorcycle culture and public safety philanthropy in the region.

"Riders deserve a legal team that not only understands the law, but truly understands what it means to live this lifestyle," said Drew Epperly, Partner at Nicolet Law Accident & Injury Lawyers. "For Midwest Motorcycle Lawyers™, partnering with House of Harley-Davidson is about showing up where riders already gather, standing with the first responders who protect these communities, and making sure that when a serious crash happens, there is a team ready to fight for injured motorcyclists and their families."

The team attends dealership events, rallies, and community gatherings to provide clear information about insurance coverage, common crash scenarios, and steps to protect riders' rights after collisions. The partnership aims to help riders understand they don't have to navigate complex legal and insurance systems alone, particularly when injuries are serious and liability is contested. This expansion represents a strategic response to documented safety challenges while building on existing community relationships throughout the Midwest.