Nicolet Law reinforced its dedication to Iowa's cycling community by serving as an official sponsor of the 2026 Triple D Winter Race through its Midwest Cycling Lawyers branch. The event, which took place on January 17th in Dubuque County, featured cycling and running competitions with distances reaching up to 70 miles, challenging athletes with winter conditions during its 18th annual occurrence.
The sponsorship reflects Nicolet Law's strategic focus on building relationships within the cycling world rather than merely offering legal services after incidents occur. Attorney Christopher Welch, who leads the Midwest Cycling Lawyers initiative, emphasized this approach by stating, "We aren't just committed to representing injured cyclists; we're invested in building relationships and forging friendships on the trails." Welch brings personal credibility to this advocacy, having both participated in the Triple D Winter Race previously and experienced a serious cycling injury himself, earning him the reputation of "The Midwest's Cycling Lawyer™."
During the event at the 7 Hills Brewing Co. Event Center, participants received Nicolet Law custom koozies and Bicycle Accident Cards, practical resources that align with the firm's safety-focused mission. This outreach is part of a broader commitment to understanding the significant investments cyclists make in equipment and the substantial impacts injuries can have on their lives. The firm's presence at community gatherings like the Triple D Race demonstrates a proactive strategy that extends beyond traditional personal injury casework.
For nearly two decades, the Triple D Winter Race has served as both a physical challenge for endurance athletes and a unifying force for Iowa's cycling community. Nicolet Law's sponsorship signifies recognition of this dual role and represents a tangible investment in the sport's infrastructure. With 24 offices across the Midwest, the firm has established itself as a regional ally for cyclists, supporting them through both competitive achievements and potential legal challenges.
The importance of this sponsorship extends beyond a single event, highlighting a growing trend of legal professionals engaging directly with niche communities they serve. By aligning with an established winter endurance event, Nicolet Law positions itself as an integral part of the cycling ecosystem rather than merely a service provider for post-accident scenarios. This model of community integration could influence how other legal practices approach specialized markets, potentially leading to more preventive safety education and resources for recreational athletes across various sports.
For cyclists and the broader community, such partnerships between legal advocates and sporting events signal increased attention to safety infrastructure and support systems. As endurance sports continue to grow in popularity, the collaboration between legal professionals and athletic communities may help establish better safety standards, more informed participants, and stronger support networks for when accidents do occur. The Triple D Winter Race sponsorship exemplifies how legal advocacy can evolve from reactive representation to proactive community partnership, potentially reducing accidents through education while ensuring proper support exists when needed.
