As screen time reaches record highs and digital content becomes increasingly fast-paced and disposable, video creator and sales professional Greg Wasz is raising awareness around the importance of intentional digital storytelling. According to recent studies, the average adult now spends over 7 hours per day on screens, while more than 60% of parents report concern that family memories are being lost in endless photo rolls and forgotten files. Wasz believes video, when used intentionally, can reverse that trend.
Wasz explains his philosophy through his creative work with Greg Wasz Productions and his YouTube channel, where he documents family travel experiences. His approach focuses on storytelling, pacing, and emotion rather than viral trends. "I'm not trying to chase the algorithm," Wasz says. "I'm focused on telling stories that still mean something years from now." This perspective reflects a growing shift among creators who are pushing back against short-form burnout and advocating for long-form, intentional content.
The importance of this movement becomes clear when examining current digital behavior patterns. Over 80% of digital content created today is never revisited, and nearly 70% of families say they rarely look back at old photos or videos. Studies show that active creation improves memory retention and emotional connection compared to passive consumption. Wasz argues that storytelling—especially through video—helps families reclaim their digital lives. "Editing is where the story really comes together," he notes. "That process forces you to relive moments, reflect on them, and decide what actually mattered."
With a background in communications and early exposure to media through an internship with David Letterman, Wasz understands the power of storytelling but emphasizes balance. "Consistency matters more than perfection," he advises. "You don't need fancy equipment or a massive audience. You just need intention." Rather than calling for platforms to change, Wasz encourages individuals to take small, personal steps: turn family moments into short story-driven videos instead of just clips, revisit and edit existing footage instead of endlessly capturing new content, spend time creating rather than just consuming, and focus on documenting experiences rather than performances.
As digital fatigue grows, Greg Wasz's message represents a timely counterpoint to the prevailing culture of endless scrolling. "The goal isn't views," he adds. "It's creating something your family will actually want to watch again." This approach to digital content creation offers a potential solution to the widespread concern that meaningful moments are being lost in the digital shuffle, suggesting that technology can be used to remember life rather than escape from it.
