NinaData Joins IAB Europe's Transparency and Consent Framework, Enhancing Privacy-First Advertising Solutions

NinaData, an innovator in contextual advertising solutions, has been approved as the latest vendor to join IAB Europe's Transparency and Consent Framework (TCF). This move underscores NinaData's commitment to upholding the highest standards of data privacy and user consent.

NinaData's platform leverages near real-time contextual data to drive in-moment online results for brands. Utilizing purpose-built AI for semantic content analysis, the company creates sustainable data value and insights for brands and content owners.

The TCF, launched in April 2018, is a cross-industry voluntary standard designed to facilitate compliance with provisions of the ePrivacy Directive and the GDPR. It applies principles from these legislative instruments to the online industry, considering EU-level guidance from the EDPB and national-level guidance from Data Protection Authorities.

As global trends such as regulation, third-party cookie deprecation, and consumer choice reshape the advertising technology landscape, there is a growing need for solutions that operate effectively without third-party cookies. NinaData addresses this need with its contextual "privacy-first" AI tools, which analyze web page content to understand reader purchase intent and match ad campaigns to the most relevant pages. This next-generation Internet advertising solution allows marketers to run ad campaigns in relevant media through any programmatic platform without tracking users.

"We are thrilled to join IAB Europe's Transparency and Consent Framework," said Markus Bäckström, Chief Operating Officer at NinaData. "This collaboration underscores our commitment to upholding the highest standards of data privacy and user consent. By integrating with this industry-leading framework, we can provide even greater transparency and trust for our clients and their users. It's an important step forward in our mission to ensure ethical and compliant data practices across all our operations."

The TCF, developed by IAB Europe in collaboration with online industry professionals, enables publishers and technology partners to offer users a standardized experience when making privacy choices. It allows users to grant or withhold consent and exercise their 'right to object' to data processing. The TCF includes minimum requirements based on Data Protection Authorities' guidelines and jurisprudence for informing users, providing privacy choices, and respecting those choices.

NinaData's platform integrates into its custom-built demand-side platform (DSP) with several innovative features:

Precise Keyword-Level Page Analysis: Continuous page-level analysis of URLs to identify those with the strongest correlation to specific keywords.

Real-Time Semantic Targeting: Deconstructs web page meaning at the word level to enhance performance against display ad inventory based on various factors, including sentiment and emotional connection.

Exact-Match Keyword-Targeting: Utilizes advanced semantic disambiguation to target highly relevant web pages.

Cost-Effective High-Quality Engagement: Delivers high-intent audiences for clicks or conversions at a lower cost compared to high-demand keywords in search engine bidding.

For more information about TCF v2.2, visit IAB Europe's Transparency and Consent Framework.

NinaData builds technology to help brands to engage with in-moment audiences in their natural habitat. The company offers industry-first solutions for advertisers, programmatic advertising players, and content owners to interact in a meaningful and privacy-safe manner. NinaData's flagship solution is a real-time contextual data platform for driving in-moment online results for brands. Using purpose-built AI for semantic analysis, NinaData builds sustainable data value and insights for brands and content owners. For more information, visit NinaData.