Nix Innovation Launches Venture Studio to Transform Retail and eCommerce with AI Solutions

Nix Innovation has officially launched as a global venture studio exclusively focused on the retail and eCommerce space after a year of development work. Founded by entrepreneur Amir Salehi, the studio builds and scales companies that use artificial intelligence and deep technology to address core problems facing modern retailers.

"At Nix Innovation, we wanted to move past surface fixes and reach the root of why retail systems often fail," said Amir Salehi, Founder and CEO. "I have seen eCommerce brands struggle with challenges such as high shopping cart abandonment and increasing return rates. Many try to solve them by sending more emails or text alerts instead of improving the experience itself. The real solution begins with understanding how people behave, designing better journeys, and connecting technology with human feeling."

The studio's approach centers on solving what it identifies as four key challenges limiting retail growth: user experience friction caused by disconnected touchpoints, return rate challenges stemming from poor discovery and unclear expectations, logistics complexity involving supply chain inefficiencies, and performance gaps from outdated systems and manual processes.

Nix Innovation enters the market with two active ventures already demonstrating traction among European retailers. Xanavo reimagines mobile shopping by delivering app-like experiences through web browsers, using AI to personalize every step and improve product discovery. DialoBuy brings human touch to online shopping by providing virtual salespeople that help customers ask questions, explore products, and make confident decisions through conversation.

The name Nix represents rejecting old methods and starting from zero, reflecting the studio's philosophy that solving modern retail challenges requires fundamental rethinking rather than incremental fixes. The company operates through what it calls a "Lego strategy," where each venture connects with others in the ecosystem, creating strength and shared growth. All ventures share a common technology foundation known as the shared tech core, enabling faster growth and mutual learning.

Nix Innovation distinguishes itself through its founder-friendly model, working with unconventional thinkers who challenge accepted norms and move quickly. The studio's exclusive focus on retail and eCommerce makes it one of the few specialized venture studios in Europe with this concentrated expertise. More information about the company's approach and ventures can be found at https://www.nixinnovation.com.

The launch comes at a critical time for the retail industry, which continues to grapple with digital transformation challenges and changing consumer expectations. By addressing fundamental issues like return rates and user experience friction through AI-powered solutions, Nix Innovation aims to reshape how retailers connect with customers and operate their businesses in an increasingly competitive landscape.