Norwegian Beauty Brand Good For Me Expands into U.S. Market Through ECRM Event

The global collagen market is on a rapid ascent, with projections hitting $7.5 billion this year, driven by increasing consumer demand for beauty and wellness supplements. At the forefront of this trend is Good For Me, a Norwegian wellness company known for its premium collagen beauty drinks. The brand is gearing up to make a splash at the annual ECRM Vitamin, Weight Management & Sports Nutrition Session in September, an event renowned for fostering connections between innovative brands and retail buyers.

Good For Me's participation in the ECRM event is a pivotal moment in the company's strategy to penetrate the North American market. Founder Frode Hundseth expressed enthusiasm about the opportunity, highlighting the event's role in bridging emerging brands with major retailers. The company's Marine Collagen Boost, a scientifically-formulated beauty drink, will be showcased to attendees, including giants like GNC, Vitamin Shoppe, and Vitamin World.

The ECRM session, scheduled for September 7th through 10th at the PGA National Resort & Spa in Palm Beach Gardens, Florida, offers a unique platform for Good For Me to demonstrate the efficacy of its products. These drinks combine premium Verisol collagen with Nordic botanicals, embodying the brand's commitment to natural beauty solutions rooted in Scandinavian wellness traditions.

Good For Me's journey from a Norwegian startup to a recognized leader in the Nordic beauty supplement market underscores the growing global appetite for clean, sustainable beauty products. With plans to soon be available on Amazon.com and already accessible via GoodForMe.no, the brand is poised for significant growth in the U.S. market. This expansion not only reflects the brand's success but also the increasing consumer preference for wellness products that offer both efficacy and sustainability.