Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026, the company announced.
Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation, serving as an underlying communication platform delivered as an end-to-end tailored solution. Unlike conventional workplace software, it will not be sold as a standalone subscription. Instead, Novum Studio provides the infrastructure and a full solution for enterprises undergoing AI-native transformation.
The company has reached more than 20 million users across the U.S. and Europe with Frog, a Gen Z social app often described as a "new-generation Snapchat." Frog gained traction among younger users through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. Novum Studio said its experience building large-scale social spaces—where millions communicate, form groups and coordinate in real time—directly informs its approach to enterprise collaboration.
"We spent years understanding how millions of users communicate online," said Anna Danyi, founder of Novum Studio. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior."
Modern organizations face challenges as critical knowledge, decisions and workflows become fragmented across chats, meetings and disconnected tools, the company said. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration and workflow support integrated directly into team communication.
The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate and operate.
Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area.
Novum Studio said its expansion reflects a broader shift across the technology industry. Platforms like TikTok and Instagram defined how content was distributed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center on intelligent systems that understand communication and coordination. "We are no longer just building products where people post content," Danyi said. "We are building systems that understand how humans communicate and operate together."
